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Marketing Management(GE)(15版)
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Marketing Management(GE)(15版)
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Marketing Management(GE)(15版)
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商品訊息功能:
商品訊息描述:
Emphasize the many aspects of marketing
(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.
(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.
Spark classroom discussion
Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.
商品訊息簡述:
作者： Philip Kotler, Kevin Lane Keller
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2015/06/22
- 語言：英文
Marketing Management(GE)(15版)
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